4) Sponsorship acknowledgement may include the display of the SPONSOR name, logo and company information. The logo may not contain any qualitative or comparative descriptions of the sponsor’s products, services, facilities or company. The logo may not contain a hyperlink to the SPONSOR’s website. The company description may contain only the company brand and/or trade names, list of locations, telephone numbers, Internet address (without a hyperlink), and value-neutral description of the sponsor’s product line or services. Company descriptions may not include qualitative or comparative language, price information or other indications of savings or value, or an endorsement or other inducement to purchase, sell or use a sponsor’s product or services. CSLP reserves final editorial approval of all company descriptions to ensure that they do not constitute advertising as defined in Section 513(i) of the Internal Revenue Code.
5) NOTE: This Section 5 may not be necessary if CSLP Member/Library is just using SPONSOR’s name on its own communications, as described in Section 2.
SPONSOR may use CSLP’s name and any Approved Image only for the specific purpose described below. The “Approved Images” are those images that are made available for use by third parties under the terms of the current Vendor Agreement.